Finding your “Why”

Updated: Nov 29, 2020

What is a “why” story? Essentially, it’s why you wake up everyday. It’s what pushes you. It’s what generates your passions. We are a financial coaching business, but our “why” runs much deeper than just having a profitable coaching business. If you’re reading this, I encourage you to dig deep and find your “why”. To get you thinking, I’m going to give you my “why story” (Jonathan’s).


Finding your “why” doesn’t happen overnight. For most, it involves many life experiences that culminate and shape your beliefs, your passions, and ultimately your desire to live. Personally, I’ve found it easiest to envision your “why” by figuring out what excites you, what you look forward to and what drives you. For me, it’s running, hiking, camping, traveling, spending time with my wife, my dogs, family, friends and from a business perspective – growing as an entrepreneur and a landlord.

Now, how does this relate to money you may be wondering? That is a great question. If you’re a country music fan, you might have heard the song by Chris Janson called “Buy me a boat”. Here is a snippet from the song lyrics, that essentially indicates how “money can’t buy happiness”, but it can buy things that allow you to live a plentiful life that results in happiness.


I know everybody says

Money can’t buy happiness

But it could buy me a boat, it could buy me a truck to pull it

It could buy me a Yeti 110 iced down with some silver bullets


The above is very telling to me. Money certainly isn’t everything. However, having it affords you the opportunity to do things that you love and enjoy. It also provides financial freedom. It allows you the ability to do things on your terms, instead of doing things that you don’t necessarily want to do and on other’s terms.


From my perspective, life is short. I’m sure most people would agree. I’d rather be spending my time doing things I truly love and enjoy, rather than things I don’t. Money is just one vehicle to accomplish that goal. By having your money work for you in the most optimal way, it can transform your life, so that your time is spent the way you want it to be spent. Live life with no regrets. Don’t look back and say “what if”. If you have dreams, chase them. Let your “why” be your guide.

Now, what is your “why”? I encourage you to think deeply about it, if you don’t already know. And, if you don’t already fully grasp your “why”, it’s completely okay. Just like many things in life, it’s a process. Although, I have many things that give me the will to get out of bed every morning, there will unquestionably be more as time goes on. Cheers to finding your “why” and the happiness that comes with it on this journey.

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